How to Source the Best List for Your Healthcare E-mail Campaign
As a healthcare professional, your time and attention might be in high demand. Which is why email marketing is such a valuable marketing channel to reach you in the least intrusive, yet most efficient way. Email marketing will allow you to send the right message to the right people at the right time ensuring that you add any value that your promotional campaign might offer.
To execute a successful email marketing campaign, you need to
reach the right audience. To do that, you'll need a firm with access to many
contacts of high quality.
Here's how to find the best healthcare provider email marketing
list.
Determine who you’re trying to reach.
Before you can even think about contacting people, you need to
make sure you are only messaging the right people. What are your objectives for
this message? Who should see it? Consider physical therapists vs cardiologists
or neurologists.
Research email list providers.
Don't just rely on the contact lists you have - research HCP
email marketing lists to find new contacts.
You have to be careful when you are looking for HCPs. Some lists
are outdated, don’t offer enough information, or are inaccurate so it’s
important to take the time & find a list that is up-to-date, has plenty of
detail & is accurate.Lists are the best way to engage with potential
customers or patients. That's why providers should think about providing them
as an option for targeting. Lists are made up of people that have specific
characteristics that we can use to better serve them and show our expertise.
Look for the following guarantees when choosing an email list
provider:
- They
give you guarantees that their email lists are clean (and they'll be able
to walk you through the ways they do this if you ask for clarification)
- Our
provider can format and deploy your campaign to ensure it doesn't land in
spam, giving you peace of mind.
- They
offer full breakdowns of the metrics across every aspect of your campaign,
so you can see how it did.
- They
offer guaranteed open rates.
Ensure your lists are clean.
One good way you can maintain a high-quality list of subscribers
is by making sure your data has integrity. If not, you could end up
experiencing low engagement rates, being reported for spam, and even paying
penalties for sending spam, depending on where you are.
To ensure cleanliness, confirm the following:
- How
were these lists compiled? Did they crawl healthcare websites and gather
publicly available email ids, or was it received directly from HCPs for
the express purpose of being contacted about marketing initiatives?
- Would
you like to receive communications from us? We use a double-opt in service
where the customer has to sign up for an account and confirm their
subscription.
Work with a firm that has access to exclusive lists and utilizes
proven deployment tactics.
Deployment is at least as important as copy when it comes to
putting together an email marketing campaign. This applies not only to the
subject line, but also how you send it out at different times of day and what
design your e-mail has. The way you deploy these things translates directly to
higher returns on investment.
We adopt an echo deployment strategy, where we send out your
message to your opt-in lists and then re-deploy it in a week if they haven't
opened it by that point. This can help you get more open rates and better
engagement for your message.
Providing healthcare info to the right people at the right time
is a very important part of providing quality care. We work with you to provide
that information in a way that's going to impact them as much as
possible.
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