How to Source the Best List for Your Healthcare E-mail Campaign

As a healthcare professional, your time and attention might be in high demand. Which is why email marketing is such a valuable marketing channel to reach you in the least intrusive, yet most efficient way. Email marketing will allow you to send the right message to the right people at the right time ensuring that you add any value that your promotional campaign might offer.

To execute a successful email marketing campaign, you need to reach the right audience. To do that, you'll need a firm with access to many contacts of high quality.

Here's how to find the best healthcare provider email marketing list.

Determine who you’re trying to reach.

Before you can even think about contacting people, you need to make sure you are only messaging the right people. What are your objectives for this message? Who should see it? Consider physical therapists vs cardiologists or neurologists.


Research email list providers.

Don't just rely on the contact lists you have - research HCP email marketing lists to find new contacts.

You have to be careful when you are looking for HCPs. Some lists are outdated, don’t offer enough information, or are inaccurate so it’s important to take the time & find a list that is up-to-date, has plenty of detail & is accurate.Lists are the best way to engage with potential customers or patients. That's why providers should think about providing them as an option for targeting. Lists are made up of people that have specific characteristics that we can use to better serve them and show our expertise.

Look for the following guarantees when choosing an email list provider:

  • They give you guarantees that their email lists are clean (and they'll be able to walk you through the ways they do this if you ask for clarification)
  • Our provider can format and deploy your campaign to ensure it doesn't land in spam, giving you peace of mind.
  • They offer full breakdowns of the metrics across every aspect of your campaign, so you can see how it did.
  • They offer guaranteed open rates.

Ensure your lists are clean.

One good way you can maintain a high-quality list of subscribers is by making sure your data has integrity. If not, you could end up experiencing low engagement rates, being reported for spam, and even paying penalties for sending spam, depending on where you are.

To ensure cleanliness, confirm the following:

  • How were these lists compiled? Did they crawl healthcare websites and gather publicly available email ids, or was it received directly from HCPs for the express purpose of being contacted about marketing initiatives?
  • Would you like to receive communications from us? We use a double-opt in service where the customer has to sign up for an account and confirm their subscription.

Work with a firm that has access to exclusive lists and utilizes proven deployment tactics.

Deployment is at least as important as copy when it comes to putting together an email marketing campaign. This applies not only to the subject line, but also how you send it out at different times of day and what design your e-mail has. The way you deploy these things translates directly to higher returns on investment.

We adopt an echo deployment strategy, where we send out your message to your opt-in lists and then re-deploy it in a week if they haven't opened it by that point. This can help you get more open rates and better engagement for your message.

Providing healthcare info to the right people at the right time is a very important part of providing quality care. We work with you to provide that information in a way that's going to impact them as much as possible. 

Datacaptive Communications takes a consultative approach to email marketing, working with you to reach the right audience, at the right time, every time. Contact us today to learn more - Email Us : connect@datacaptive.com or Contact us : 1-800-523-1387


 

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